How important is it to have keywords in a domain name? Video

How would you explain "The Power of Keyword Domains" to someone looking to take a decision what kind of domain to go for?" McDot, Berlin

Russian subtitles provided by Mike Shakin.

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Whatever Google ...
Whatever Google says I still believe keywords in the domain name gives 50% advantage. I have experienced it. I booked a domain (not including the name here but it? is true) with a targeted micro niche that got some sudden high search volume. I published only 2 articles there and the very next day it appeared in the search result. Though it was not huge(just 50+ visitors) but think of it.

Are you still ...
Are you still thinking about not giving as much undue weight to keyword domains? It's frustrating to have to work much harder than a competitor who was just lucky in getting a generic name. If I cut grass in My Town, USA, for example," MyTownLawnCarecom" has an undue ranking? advantage just because the keyword is included in the domain name. This is obviously not fair and only leads to other nefarious 'tricks' to get one's site to rank high.

permalinks keyword ...
permalinks keyword rich domain are powerful. But I heard that brand name domains no matter what it is. 123.com and its a tarde mark, in return google will give the bran more? authority than un branded domains, am i correct? Like amazon, amazon will be number 1 because of its brand?

you are awesome ...
you are awesome Matt,? you have been my go to Google guy for many years, keep up the good work Matt and be safe buddy

Dear Matt, what ...
Dear Matt, what about tellin' us any usefull advice? give me back? me 3:04 now please :(

great? video matt!
great? video matt!

Man this? guy is ...
Man this? guy is nerd

Matt Cutt Kafali, ...
Matt Cutt Kafali, You give great value to %4-5 keyword stuffing and it? really turns my contents to "you know". Stop acting like genius and find a solution to give value to real, natural and informative contents that make the keyword domains more valuable and natural.

I honestly think ...
I honestly think that keyword laden URLS should have no more merit than urls that don't. It just invites people to buy spammy URLS that may be hard for people to remember, and doesn't really add any extra value or credibility? to the site. For example, most poker gambling sites make heavy use of this tactic, and in reality they offer little or no value to users. The fact that they get any added boost in relation to any other site is realistically unfair.

Check out? my ...
Check out? my latest video to find out how you can win $50 cash!

Nice informational? ...
Nice informational? wideo!

Matt, I have just ...
Matt, I have just found? u thank the universe for guys like you to help peole like me... and Free...XXXX

recently google ...
recently google just dropped my ranking from N.2 to N.6 .... everyone that moved ahead of me has the keyword in their domains, and I don't? ... so please google, adjust it

"Branding" is ...
"Branding" is really a shot in the dark. What are the chances you are going to be on the the level of twitter or yahoo? Bottom line : if you? don't appear in the google search you have no chance at all. At least with keywords, you have a better chance of at least showing up in the google listings. Branding = B*llsh*t for the most part. ...

"People have ...
"People have complained that we give too much weight to keyword domains" -- Damn right you do!! Almost every keyword? I search has at least one crappy site with an exact domain match.

Really useful info? ...
Really useful info? :o)

Hi There Matt, ...
Hi There Matt, Thanks heaps for your clip, it's great to have your advice especially as I am starting out in? this industry. regards Jeff.

Matt my friend, you ...
Matt my friend, you always answer around the questions people ask, not right to the question, as it would be fair. For example, what McDot asked was whether or not Google actually ranks higher a keyword rich domain or a non keyworded domain (assuming that both domains are about the same topic and have all other factors pretty much identical) . It's? as simple as that. You don't need to tell us what you like.. Tell us what Google - the program wants to find so that we know how to optimize our site

Thank you Mark for ...
Thank you Mark for sharing your advice with us. My site went from 0 to 4 in three months. I have followed your? advice from all your videos and it has worked for me. Great advice!

I can see why this ...
I can see why this video was so popular. Great? stuff!

WTF ? a ...
WTF ? a businessman saying 'buy viagra online' ?? He probably buys it

Is this an advance ...
Is this an advance warning for us to start changing our strategy? After farmer/panda are keyword domains next? Interesting to see what will happen over the next few months, maybe a load of keyword domain sites will be slapped? down and replaced with branded ones. So grateful I told my clients not to focus on this 100% but to get their business domain name to rank for their keyword PLUS have a keyword domain too. Wonder if this will be different for local business domain names. Time will tell.

I? will believe all ...
I? will believe all this if seo.com will be affected. ;)

"How to persuade ...
"How to persuade the little people to opt for a brandable domain name when I know they're better off, according to our current method for ranking exact match domains, to opt for a target keyword in the domain". Also known? as we have a problem but I will use my intense publicity to provide them with counter-productive advice with a friendly face.

Like Twitter or ...
Like Twitter or Facebook? Yes Matt, we all have the marketing budgets of Twitter or Facebook, I know I do. Why is? it every time I watch a Matt Cutts video I feel like I'm being spoken down to from above? Maybe I am.

Everybody who got ...
Everybody who got excited over this video needs to listen to it again very carefully. Google hasn't done any "turning down? the knob on keyword rich URLs". He specifically said they were looking at that issue and thinking about it, not that they have done it.

@IncreaseBiz hehe ...
@IncreaseBiz hehe you're not the? only one!